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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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09195_Field_TCGG T960.txt
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1996-04-10
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624b
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16 lines
Applied knowledge in the Renaissance had to take the form of
translation of the auditory into visual terms, of the
plastic into retinal form.
Typography tended to alter language from a means of
perception and exploration to a portable commodity.
Typography is not only a technology but is in itself a natural
resource or staple, like cotton or timber or radio; and, like
any staple, it shapes not only private sense ratios but
also patterns of communal interdependence.
The passion for exact measurement began to dominate the
Renaissance.
The print-made split between head and heart is the trauma